SHANNON REDNOUR

Hi! I'm a Digital Product Director based in New York. I can help you visualize solutions to your marketing and business challenges, and see those strategies through production. Scroll down to see my recent  work.
I most recently provided Digital Marketing and Product Design services to Bleecker Street Films from 2014 - 2019 managing their Digital Products, Online Marketing Creative, and UX Design. During my tenure I oversaw the design for 30 film websites, as well as managing the design systems and style-guides that continue to govern their website today.
VISIT BLEECKER STREET'S WEBSITE

PRODUCT DESIGN SOLUTIONS

CMS & Information Architecture

Collaborating with Bleecker Street's content and engineering teams, I designed an information architecture and flexible CMS that could support long-term scalability.

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Designing Flexible Templates

Designing a front-end web template that could support all of Bleecker Street's films proved challenging considering the variety of assets and information available across films.

READ HOW WE SOLVED IT »

2017 WebAward for Megan Leavey

Producing interactive content in a post-Flash age can be a challenge for under-resourced content teams. We added block containers to our CMS to support adding Hype interactivity to our templates. The results was this award-winning website.

TAKE A LOOK »

UX Documentation

View a sampling of UX documentation that I created for Bleecker Street during my 5 year tenure.

LAUNCH SLIDESHOW »

CONTENT STRATEGY

I have designed content strategies for marketing campaigns that engage audiences while growing traffic through SEO and  content syndication. A good content strategy should consider the full distribution ecosystem available and tailor content specifically for the appropriate channel including websites, blogs, press releases, newsletters, automated messaging, social posts, podcasts, and video.

The following galleries provide examples of recent content-related work.

Editorial & SEO

Social Strategy

Email Marketing

Celebrity & Topical Blogs

DIGITAL SKILLS

UX & WEB DESIGN

Websites, micro-sites, mobile apps, landing pages, marketing campaigns - I produce the documents that help businesses visualize and produce their owned web destinations.

CMS & INFO 
ARCHITECTURE

Structuring complex data systems is my specialty along with designing the  taxonomies required to elegantly navigate these systems.

VIDEO & OTT PLATFORMS

My work in film and television has given me the opportunity to design video distribution portals for web and various other digital platforms.

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VIDEO & 
AFTER EFFECTS

Video has become a more important part of content strategy. I've developed video templates optimized for various platforms to assist with streamlining video production.

LEADERSHIP & TEAM BUILDING

I have extensive experience directing large production teams of creatives, programmers, and engineers - with a proven track-record of transforming  unfocused employees into happy, collaborative, and productive teams.

Let's talk!

If you are looking for someone with a talent for visualizing solutions to complex product issues, someone who is a team-player, who has the intellectual curiosity to dig-in when a new technology trend emerges, I'm your guy! Let's meet for coffee and discuss how we might work together.

Work History

Owner & Digital Product Consultant
2006 - 2008

Pixelism

Through my consultancy, I partner with agencies and businesses to create compelling marketing campaigns and visualize solutions to business and operational goals. Projects include website development, CMS development, UX/UI improvements, prototyping, marketing creative, email, marketing management, and content strategy.

Digital Marketing Consultant
2014 to Present

Bleecker Street Films

I oversaw the design and launch of  Bleecker Street's first website, CMS platform, third-party application integrations, and Awards Season destinations, as well as numerous marketing campaigns and digital initiatives. I continue to consult with their marketing department on new technologies and digital marketing needs.

VP Digital Creative
2008 - 2014

Focus Features

Managed the New York Digital Department for Focus Features including the launch of our proprietary CMS, numerous marketing campaigns, and the design and launch of "FilmInFocus"a three year editorial venture for the company.

Owner & Digital Product Consultant
2006 - 2008

Pixelism

Through my consultancy, I worked on exciting campaigns with some of the best brands including NBC, Monster.com, ING, and Cap Gemini.

Product Design, UX, & Content Strategy, Marketing
2014 - 2019

Bleecker Street Films

Oversaw the design and launch of  Bleecker Street's first website, CMS platform, third-party application integrations, and Awards Season destinations, as well as numerous marketing campaigns and digital initiatives.

Digital Creative & Product Design, Marketing
2008 - 2014

Focus Features / Palisades Media

I managed the New York Digital Department for Focus Features including the launch of our proprietary CMS, numerous marketing campaigns, and the design and launch of "FilmInFocus"a three year editorial venture for the company.

Sr. Director of New Media & VOD
2002 - 2006

Sundance Channel

Led the digital department for Sundance Channel including the production of all digital marketing campaigns, online programming, and the distribution of content to our VOD platforms.

Director of New Media
2000 - 2001

Viacom / MTV

Directed a team of producers, creatives, programmers, and engineers that oversaw the design and production of websites, intranets, CMS platforms, and online applications for over 15 networks.

Sr. Director of New Media & VOD
2002 - 2006

Sundance Channel

I led the digital department for Sundance Channel including the production of all digital marketing campaigns, online programming, and the distribution of content to our VOD platforms.

Director of New Media
2000 - 2002

Viacom / MTV Networks

I was the director of a team of producers, creatives, programmers, and engineers that oversaw the design and production of websites, intranets, CMS platforms, and online applications for over 15 networks.