Discovery & Documentation
Content is King.
That statement is truer today than ever before. Content is the linchpin which holds together SEO strategy, audience engagement, acquisition value, branding, sales messaging and so much more.
I have been instrumental in designing content strategies and the CMS architectures to support them for several nationally recognized brands. The endeavors are often lead by the marketing team, but I've found when leveraged strategically, a solid content strategy can add value to all facets of your company. Click Here to read about my process for designing Bleecker Street's CMS, or click the button below to see sample content packages that I have designed.
I've worked on over 70 feature films in my career, designing and building digital products and apps for marketing campaigns, and producing content management platforms for film studios and tv networks.
I have designed video-based products in the course of my career, managing Sundance Channel's VOD and SVOD offerings for 5 years, and designing and producing various other gaming and video products for the film studios Focus Features and Bleecker Street.
As new streaming platforms emerge and compete for viewers and content, it will be essential for these platforms to both stand out with new features and innovative ways to customize content, while balancing those with the interface standards and protocols that users expect. I bring the experience required to balance those two missions.
You can read more about my experience designing OTT and VOD solutions here.
Websites, micro-sites, mobile apps, landing pages, marketing campaigns - I produce the documents that help businesses visualize and produce their owned web destinations.
Structuring complex data systems is my specialty along with designing the taxonomies required to elegantly navigate these systems. Here you can read about my approach to designing a proprietary CMS for Bleecker Street.
I'm passionate about design systems and atomic design methodologies. If you work with 3rd party agencies and partnerships, having detailed design systems will help you get the most mileage out of your digital investments.
My work in film and television has given me the opportunity to design video distribution portals for web and various other digital platforms.
Read More »Video editing and animation has become a more important part of content strategy. I've developed video templates, end cards, and branding reels that are optimized for various platforms and assist with streamlining video production.
I have experience participating in and directing large production teams of creatives, programmers, and engineers - with a proven track-record of focusing team-members on a common mission while establishing a happy, collaborative, and productive work environment.