SHANNON REDNOUR
Hi! I'm a Digital Product Design Director based in New York. I’m passionate about producing simple intuitive designs informed by research, user observations, and industry best practices. Scroll down to see samples of my product design and marketing campaign work.
I most recently provided Digital Marketing and Product Design services to Bleecker Street Films from 2014 - 2019 managing their Digital Products, Online Marketing Creative, and UX Design. During my tenure I oversaw the design for 30 film websites, as well as managing the design systems and style-guides that continue to govern their website today.
VISIT BLEECKER STREET'S WEBSITEPRODUCT DESIGN SOLUTIONS
CMS & Information Architecture
Collaborating with Bleecker Street's content and engineering teams, I designed an information architecture and flexible CMS that could support long-term scalability.
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UX Documentation
View a sampling of UX documentation that I created for Bleecker Street during my 5 year tenure.
LAUNCH SLIDESHOW »
Designing Flexible Templates
Designing a front-end web template that could support all of Bleecker Street's films proved challenging considering the variety of assets and information available across films.
READ HOW WE SOLVED IT »
Designing with Atomic Design Principles
When I was asked to manage the design for Bleecker Street's new website, it was a fun opportunity to freshly apply Atomic methodologies from scratch.
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CONTENT STRATEGY
I have designed content strategies for marketing campaigns that engage audiences while growing traffic through SEO and content syndication. A good content strategy should consider the full distribution ecosystem available and tailor content specifically for the appropriate channel including websites, blogs, press releases, newsletters, automated messaging, social posts, podcasts, and video.
The following galleries provide examples of recent content-related work.
The following galleries provide examples of recent content-related work.
DIGITAL SKILLS
UX & WEB DESIGN
Websites, micro-sites, mobile apps, landing pages, marketing campaigns - I produce the documents that help businesses visualize and produce their owned web destinations.
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CMS & INFO
ARCHITECTURE
Structuring complex data systems is my specialty along with designing the taxonomies required to elegantly navigate these systems.
DESIGN SYSTEMS & STYLEGUIDES
If you work with 3rd party agencies and partnerships, having detailed design systems will help you get the most mileage out of your digital investments.
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VIDEO & OTT PLATFORMS
My work in film and television has given me the opportunity to design video distribution portals for web and various other digital platforms.
Read More »VIDEO &
AFTER EFFECTS
Video has become a more important part of content strategy. I've developed video templates optimized for various platforms to assist with streamlining video production.
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LEADERSHIP & TEAM BUILDING
I have extensive experience directing large production teams of creatives, programmers, and engineers - with a proven track-record of transforming unfocused employees into happy, collaborative, and productive teams.
Work History
Owner & Digital Product Consultant
2006 - 2008
Pixelism
Through my consultancy, I partner with agencies and businesses to create compelling marketing campaigns and visualize solutions to business and operational goals. Projects include website development, CMS development, UX/UI improvements, prototyping, marketing creative, email, marketing management, and content strategy.
Digital Marketing Consultant
2014 to Present
Bleecker Street Films
I oversaw the design and launch of Bleecker Street's first website, CMS platform, third-party application integrations, and Awards Season destinations, as well as numerous marketing campaigns and digital initiatives. I continue to consult with their marketing department on new technologies and digital marketing needs.
VP Digital Creative
2008 - 2014
Focus Features
Managed the New York Digital Department for Focus Features including the launch of our proprietary CMS, numerous marketing campaigns, and the design and launch of "FilmInFocus"a three year editorial venture for the company.
Owner & Digital Product Consultant
2006 - 2008
Pixelism
Through my consultancy, I worked on exciting campaigns with some of the best brands including NBC, Monster.com, ING, and Cap Gemini.
Product Design, UX, & Content Strategy, Marketing
2014 - 2019
Bleecker Street Films
Oversaw the design and launch of Bleecker Street's first website, CMS platform, third-party application integrations, and Awards Season destinations, as well as numerous marketing campaigns and digital initiatives.
Digital Creative & Product Design, Marketing
2008 - 2014
Focus Features / Palisades Media
I managed the New York Digital Department for Focus Features including the launch of our proprietary CMS, numerous marketing campaigns, and the design and launch of "FilmInFocus"a three year editorial venture for the company.
Sr. Director of New Media & VOD
2002 - 2006
Sundance Channel
Led the digital department for Sundance Channel including the production of all digital marketing campaigns, online programming, and the distribution of content to our VOD platforms.
Director of New Media
2000 - 2001
Viacom / MTV
Directed a team of producers, creatives, programmers, and engineers that oversaw the design and production of websites, intranets, CMS platforms, and online applications for over 15 networks.
Sr. Director of New Media & VOD
2002 - 2006
Sundance Channel
I led the digital department for Sundance Channel including the production of all digital marketing campaigns, online programming, and the distribution of content to our VOD platforms.